use of any and all Data collected by us or provided by you in relation to your use of the Website.
Definitions and interpretation
Data collectively all information that you submit to Infinity Alignment Ltd via the Website. This definition
incorporates, where applicable, the definitions provided in the Data Protection Laws;
Cookies a small text file placed on your computer by this Website when you visit certain parts of the Website
and/or when you use certain features of the Website. Details of the cookies used by this Website are set
out in the clause below ( Cookies);
Data Protection Laws
Any applicable law relating to the processing of personal data, including but not limited to the Directive 96/46/EC (Data Protection Directive) or the GDPR, and any national implementing laws, regulations and secondary legislation, for as long as the GDPR is effective in the UK; GDPR the General Data Protection Regulation (EU) 2016/679;
InfinitynAlignment Ltd, we at Infinity Alignment Ltd, are a company incorporated in England and Wales with registered number Infinity Alignment Ltd whose registered office is at Basement Floor, 8 Shepherds Bush Road, London, W6 7PJ.
UK and EU Cookie Law
the Privacy and Electronic Communications (EC Directive) Regulations 2003 as amended by the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011.
User or you
Any third party that accesses the Website and is not either (i) employed by Infinity Alignment Ltd and acting in the course of their employment or (ii) engaged as a consultant or otherwise providing services to Infinity Alignment Ltd and accessing the Website in connection with the provision of such services; and the website that you are currently using, www.infinity-alignment.com, and any sub-domains of this site unless expressly excluded by their own terms and conditions.
It does not extend to any websites that can be accessed from this Website including, but not limited to, any links we may provide to social media websites.
4. For purposes of the applicable Data Protection Laws, Infinity Alignment Ltd is the “data controller”.
This means that Infinity Alignment Ltd determines the purposes for which and the manner in which, your Data is processed.
5. We may collect the following Data, which includes personal Data, from you:
How we collect Data
6. We collect Data in the following ways:
Data is given to us by you; data is received from other sources, and data is collected automatically.
Data that is given to us by you
7. Infinity Alignment Ltd will collect your Data in a number of ways, for example:
Data that is received from third parties
8. Infinity Alignment Ltd will receive Data about you from the following third parties:
Shopify and/or Klaviyo.
Data that is collected automatically
9. To the extent that you access the Website, we will collect your Data automatically, for example:
We automatically collect some information about your visit to the Website. This information helps us to make improvements to Website content and navigation and includes your IP address, the date, times and frequency with which you access the Website and the way you use and interact with its content. we will collect your Data automatically via cookies, in line with the cookie settings on your browser. For more information about cookies, and how we use them on the Website, see the section below, headed “Cookies”.
Our use of Data
10. Any or all of the above Data may be required by us from time to time in order to provide you with the best possible
11. We may use your Data for the above purposes if we deem it necessary to do so for our legitimate interests.
If you are not satisfied with this, you have the right to object in certain circumstances (see the section headed “Your rights” below).
12. For the delivery of direct marketing to you via e-mail, we’ll need your consent, whether via an opt-in or soft-opt-in:
Soft opt-in consent is a specific type of consent which applies when you have previously engaged with us (for example, you contact us to ask us for more details about a particular product/service, and we are marketing similar products/services). Under “soft opt-in” consent, we will take your consent as given unless you opt-out. for other types of e-marketing, we are required to obtain your explicit consent; that is, you need to take positive and affirmative action when consenting by, for example, checking a tick box that we’ll provide. if you are not satisfied with our approach to marketing, you have the right to withdraw consent at any time. To find out how to withdraw your consent, see the section headed “Your rights” below.
13. When you register with us and set up an account to receive our services, the legal basis for this processing is the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract.
Who we share Data with
14. We may share your Data with the following groups of people for the following reasons:
Keeping Data secure
15. We will use technical and organisational measures to safeguard your Data, for example:
Access to your account is controlled by a password and a user name that is unique to you. We store your Data on secure servers.
16. Technical and organisational measures include measures to deal with any suspected data breach. If you suspect any misuse or loss or unauthorised access to your Data, please let us know immediately by contacting us via this e-mail address: email@example.com.
17. If you want detailed information from Get Safe Online on how to protect your information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit www.getsafeonline.org.
Get Safe Online is supported by HM Government and leading businesses.
19. Even if we delete your Data, it may persist on backup or archival media for legal, tax or regulatory purposes.
20. You have the following rights in relation to your Data:
Right to access – the right to request (i) copies of the information we hold about you at any time, or (ii) that we modify, update or delete such information. If we provide you with access to the information we hold about you, we will not charge you for this, unless your request is “manifestly unfounded or excessive.” Where we are legally permitted to do so, we may refuse your request. If we refuse your request, we will tell you the reasons why.
Right to correct – the right to have your Data rectified if it is inaccurate or incomplete.
Right to erase – the right to request that we delete or remove your Data from our systems.
Right to restrict our use of your Data – the right to “block” us from using your Data or limit the way in which we can use it.
Right to data portability – the right to request that we move, copy or transfer your Data.
Right to object – the right to object to our use of your Data including where we use it for our legitimate interests.
21. To make enquiries, exercise any of your rights set out above, or withdraw your consent to the processing of your Data (where consent is our legal basis for processing your Data), please contact us via this e-mail address: firstname.lastname@example.org.
22. If you are not satisfied with the way a complaint you make in relation to your Data is handled by us, you may be able to refer your complaint to the relevant data protection authority. For the UK, this is the Information Commissioner’s Office (ICO). The ICO’s contact details can be found on their website at https://ico.org.uk/.
23. It is important that the Data we hold about you is accurate and current. Please keep us informed if your Data changes during the period for which we hold it.
Links to other websites
Changes in business ownership and control
25. Infinity Alignment Ltd may, from time to time, expand or reduce our business and this may involve the sale and/or the transfer of control of all or part of Infinity Alignment Ltd.
26. We may also disclose Data to a prospective purchaser of our business or any part of it.
27. In the above instances, we will take steps with the aim of ensuring your privacy is protected.
29. All Cookies used by this Website are used in accordance with current UK and EU Cookie Law.
30. Before the Website places Cookies on your computer, you will be presented with a message bar requesting your consent to set those Cookies.
By giving your consent to the placing of Cookies, you are enabling Infinity Alignment Ltd to provide a better experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of the Website may not function fully or as intended.
31. This Website may place the following Cookies:
Type of Cookie Purpose Strictly necessary cookies
These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services. Analytical/performance cookies They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
32. You can find a list of Cookies that we use in the Cookies Schedule.
33. You can choose to enable or disable Cookies in your internet browser.
By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser.
34. You can choose to delete Cookies at any time; however, you may lose any information that enables you to access the Website more quickly and efficiently including, but not limited to, personalisation settings.
35. It is recommended that you ensure that your internet browser is up-to-date and that you consult the help and guidance provided by the developer of your internet browser if you are unsure about adjusting your privacy settings.
36. For more information generally on cookies, including how to disable them, please refer to aboutcookies.org. You will also find details on how to delete cookies from your computer.
39. Unless otherwise agreed, no delay, act or omission by a party in exercising any right or remedy will be deemed a waiver of that, or any other, right or remedy.
40. This Agreement will be governed by and interpreted according to the law of England and Wales. All disputes arising under the Agreement will be subject to the exclusive jurisdiction of the English and Welsh courts.
16 July 2020
Below is a list of the cookies that we use. We have tried to ensure this is complete and up to date, but if you think that we have missed a cookie or there is any discrepancy, please let us know.
We use the following strictly necessary cookies:
Description of Cookie Purpose
These cookies are essential for you to browse the website and use its features, such as accessing secure areas of the site. Cookies that allow webshops to hold your items in your cart, while you are shopping online, is an example of strictly necessary cookies.
We use the following analytical/performance cookies:
Description of Cookie Purpose
These cookies collect information about how you use the website, for example, pages you go to and any error messages you experience. These cookies don’t gather the information that identifies you, they are anonymous and help to improve how the website works.
We use the following functionality cookies:
Description of Cookie Purpose
These are cookies that are designed for purposes such as enhancing a website’s functionality. These are either not strictly essential for the website or functionality which you have requested to work, or are cookies which serve non-essential purposes in addition to their essential purpose.